Ruby │ 紅寶石 Biong Biong

130329 TED TV

 Simon Sinek: How great leaders inspire action

▲Source of the materials:

Watch this project→http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Inspired leaders all think, act, communicate the exact same way, called:"GOLDEN CIRCLE"
"WHY→HOW→WHAT"

People don't buy what you do, they buy why you do it.

   vocabulary

pattern 仿造, 模仿
neocortex 新皮質（拉丁語： neocortex，拉丁文： neo ：新的，cortex ：皮）是哺乳動物 大腦的一部分
Homo sapien brains (人)腦
limic brains -a system of functionally related neural structures in the brain that are involved in emotional behavior
tangible 明確的、有實體的、非想像的
under-capitalized→ 該企業的資金不夠。The business is under capitalized.
laggard 落後者
rotary 輪轉的
substandard 不合標準的
cynical 冷嘲熱諷的
diffsion 擴散、傳播
versus (法律用語)對抗 V.S